I wanted to pause the advice, the top tips and the ‘How To’s’ and give you guys a little insight as to who I am, who is driving ‘The Beauty Umbrella’ forward and what’s next!
First of all, my name is Beth Hawker. I am 24 years old and I currently live in Bournemouth. I went to university to study ‘Makeup for Media and Performance’ at Bournemouth University of the Arts. I am the founder of The Beauty Umbrella and my inspiration comes from the two things I love the most in this world: helping people and all things beauty!
I’ll let you into a secret you probably didn’t know… this isn’t my first time starting my own business! Yep, I tried a few years back but I just wasn’t in the right place in my life to get it off the ground. I’m back stronger this time, with a vision and a mindset that I can really work with. I wanted to let all my followers and clients know a bit more about that mindset and what’s next for The Beauty Umbrella!
Whilst at university I had a job on a makeup counter which truly helped combine my customer service skills and my skills as a makeup artist. It was then that I realised, as much as I loved creating avant garde, fashion style makeup, I loved helping customers much more! I used to get in trouble for sending my customers to other counters as I would loose sales and commission! But I couldn’t help but show them the products I knew would work for them. I not only helped people find the right products for them, but showed them how to use them so they wouldn’t get home and wonder why they’d bought the hottest new product with no hope of knowing how to apply it! I would show them on one side of their face and get them to copy me on the other side, practising their new look. The amount of returning customers I had grew and so did the faith they had in the advice that I gave them.
Skip forward a few years and I hosted a Tropic party for my friends and I. If you haven’t had one yet, book one NOW! It’s honestly the best skincare range I have tried and its made with all natural ingredients and produced in the UK!
Moving on! There is a prime example of how passionate I am about spreading the word about great products! At the Tropic party, the amazing ambassador, educated us on how to use and apply the products and customised our packages to suit our skin types. We had such a fun night, learnt loads, drank prosecco and had a laugh. That’s when I started to think about Makeup Parties! A fun night in with your friends, learning about makeup application with a glass of prosecco or two!
As I, very informally, started this side of the business, I started having so many more ideas about how to make them better. I was struggling to get people to know the differences between the brushes I was asking them to pick up and use. There was nowhere to put the brushes, so they were rolling around the table! There was makeup everywhere, not enough light… the list goes on! At this point I started to build my brand, my logo, my social media etc. I figured out if my brushes were numbered, they would be more easily identified! If I had brush pots or stands, it would tidy up the work space. I bought ‘ring lights’ for each person so there was no fighting over the best light at the table! It all started coming together and I decided that I needed to take the next step.
So I’ll let you into my biggest secret yet! I am very excited to announce that there are Beauty Umbrella products coming out in October 2019! I took the plunge and The Beauty Umbrella will be releasing a collection of beauty accessories! Which is so exciting because I never thought I would get here and achieve one of my goals so early on. I can’t wait to share them with you so keep following and more information will be released in the coming weeks! Eeek!
Owning my own business hasn’t always been a dream of mine, but working in the beauty industry has. This way I can do what I love everyday and service my clients in the best way I can. Please, if you ever need some beauty advice and you’re not sure who to ask, get in touch. I’m not going to charge you for advice. In fact, one of my favourite things is giving it away for free! (Just dive into my blog library!) My dream now is to create an environment online where it’s okay to ask questions and not be the biggest makeup junkie on the internet. Instagram is an intimidating place full of beautiful, thin, women who have more than likely been photoshopped. There is nothing wrong with having an interest in makeup and hair and still be a complete novice. I’m not scary or intimidating I promise! I will never make you feel silly for asking a question or not knowing how to contour. I am here to help you feel good about yourself day in, day out.
And it’s as simple as that folks!
Thanks for following me this far and I hope to serve you as clients, followers and friends from here on out! From hair styles to makeup, waxing to nails, hair dye to brow plucking and much more, The Beauty Umbrella has got you covered!